Mosby’s Fundamentals of Therapeutic Massage 4th Edition By Firtz – Test Bank
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Sample Test
Chapter 03: Business Considerations for a Career in Therapeutic
Massage
Fritz: Mosby’s Fundamentals of Therapeutic Massage, 6th Edition
MULTIPLE CHOICE
1. Kellen
has decided to start his own massage business. Which of the following is an
unreasonable expectation?
|
a. |
He should narrow his focus
to one, two, or three specific markets in the beginning. |
|
b. |
He should include in his
first year’s start-up costs a reserve of money for subsidizing his own living
expenses. |
|
c. |
He should see how things go
in the first 6 months to determine if he really wants to be self-employed. |
|
d. |
He must know his own
personal strengths and weaknesses to be successful. |
ANS:
C
DIF:
3
REF: 100
2. Luke
is trying to plan for burnout because he understands that burnout:
|
a. |
occurs when he expends more
energy than he restores. |
|
b. |
happens when he finds
himself taking care of others more than himself. |
|
c. |
can be prevented by taking
classes. |
|
d. |
All of the above are true. |
ANS:
D
DIF:
2
REF: 96
3. Which
of the following is most appropriate for determining an individual’s skill set
for employment?
|
a. |
Business plan |
|
b. |
Résumé |
|
c. |
Goal-setting plan |
|
d. |
Marketing |
ANS:
B
DIF:
2
REF: 98
4. Hyun
is making a marketing plan for his brand-new massage business. The wisest order
of marketing is to:
|
a. |
create a Yellow Pages ad,
place ads in the newspaper, participate in community service to reinforce ad
exposure, then rely on word-of-mouth. |
|
b. |
create newspaper ads along
with participating in community service to reinforce ad exposure, then create
a Yellow Pages ad, and rely on word-of-mouth. |
|
c. |
rely on word-of-mouth, then
participate in community service, create newspaper ads, and create a Yellow
Pages ad. |
|
d. |
participate in community
service, then place ads in newspapers, rely on word-of-mouth, and create a
Yellow Pages ad. |
ANS:
C
DIF:
3
REF: 120
5. Which
of the following statements indicate the massage professional understands
financial considerations when starting her own massage business?
|
a. |
“As a newcomer to the
field, I must find out the fees that are charged within a 1-hour drive of my
location and charge a bit less than everyone else for “awhile.” |
|
b. |
“Third-party reimbursement
is a reliable source of income for wellness-oriented, personal-service
therapeutic massage.” |
|
c. |
“If I give 20 1-hour
massages, I can figure that I’ve done at least 40 hours of work.” |
|
d. |
“A half-hour massage is
more cost-effective than an hour-and-a-half massage.” |
ANS:
C
DIF:
3
REF: 101
6. Which
of the following demonstrates the difference between being an employee and an
independent contractor?
|
a. |
An employee has benefits
and payroll taxes taken out of his or her pay. |
|
b. |
An independent contractor
can rent space and conduct his or her business how he or she sees fit. |
|
c. |
In some contractual
agreements, an independent contractor gives a business owner a percentage of
the fees charged for each massage. |
|
d. |
All of the above are true. |
ANS:
D
DIF:
2
REF: 109
7. Which
of the following portrays accurately business options for massage therapists to
consider?
|
a. |
Practitioners who earn an
hourly wage inevitably earn less than self-employed practitioners, but their
incomes are more reliable. |
|
b. |
To earn $25,000 net, a
self-employed massage therapist would have to generate about $50,000 in gross
income. |
|
c. |
Employees working for
someone else are responsible for business concerns and rarely focus most of
their energy on client services. |
|
d. |
If a massage therapist is
employed, she will still be able to set her own schedule and collect fees
directly from her clients. |
ANS:
B
DIF:
3
REF: 109
8. Which
of the following describes the correct order of steps in setting up a sole
proprietorship?
|
a. |
Obtain the appropriate
license, choose a location, and determine the legal structure. Then register
the name of the business, set up investments, and develop a
client-practitioner agreement. |
|
b. |
Choose a location and
register the name of the business. Next, set up investments. Once a
client-practitioner agreement has been drawn up, determine legal structure;
then obtain all licenses based on these decisions. |
|
c. |
Draw up a
client-practitioner agreement as a solid base; then choose a location. Once
the legal structure has been established, investments can be set up and a
license acquired. At this point, the name of the business can be registered. |
|
d. |
Set up investments first in
order to predict financial feasibility; next register the name, choose a
location, and develop a client-practitioner agreement. Once a license has
been obtained, a legal structure can be determined. |
ANS:
A
DIF:
3
REF: 117
9. What
type of insurance does a self-employed independent contractor massage
professional need?
|
a. |
Professional liability or malpractice
insurance |
|
b. |
Premise liability insurance |
|
c. |
Independent contractor
liability insurance |
|
d. |
All of the above |
ANS:
D
DIF:
2
REF: 125
10. If a
client sues a massage therapist for maleficence, the massage therapist is
accused of:
|
a. |
causing deliberate harm. |
|
b. |
professional negligence. |
|
c. |
unintentional wrong doing. |
|
d. |
having an unsafe physical
space. |
ANS:
A
DIF:
2
REF: 125
11. A massage
professional is interested in integrating adjunct energy-based modalities into
her massage practice and would like to explain the methods as specifically as
possible. Which of the following would provide the best way for her to do this?
|
a. |
Brochure |
|
b. |
Business card |
|
c. |
Résumé |
|
d. |
Yellow Pages ad |
ANS:
A
DIF:
2
REF: 121
12. Which
of the following would be the most likely reason for a massage therapist to
have employment difficulties?
|
a. |
Refusing to gossip |
|
b. |
Lack of credentials |
|
c. |
Lack of time management
skills |
|
d. |
Extensive continuing
education training |
ANS:
C
DIF:
3
REF: 127
13. A
massage practitioner is having difficulty maintaining a full-time practice. She
has consulted a marketing expert and implemented various marketing and
advertising strategies. The response to the coupons and promotional programs
has been good, so most likely the problem lies with her:
|
a. |
client retention skills. |
|
b. |
résumé. |
|
c. |
DBA business structure. |
|
d. |
licenses and credentials. |
ANS:
A
DIF:
3
REF: 104
14. A
condition that occurs when a person uses up energy faster than it can be
restored is called:
|
a. |
weakness. |
|
b. |
burnout. |
|
c. |
aerobic exercise. |
|
d. |
fibromyalgia. |
ANS:
B
DIF:
1
REF: 96
15. A
chosen pursuit or a life’s work is which of the following?
|
a. |
Career |
|
b. |
Goal |
|
c. |
Job |
|
d. |
Occupation |
ANS:
A
DIF:
1
REF: 93
16. Which
of the following is a detailed written explanation of all rules, expectations,
and procedures for massage?
|
a. |
Mission statement |
|
b. |
Client waiver |
|
c. |
Client-practitioner
agreement and policy statement |
|
d. |
Insurance disbursement form |
ANS:
C
DIF:
1
REF: 127
17. Which
of the following is a difference between being self-employed and being an
employee?
|
a. |
Responsibility for overhead
costs |
|
b. |
Time management methods |
|
c. |
Type of massage provided to
clients |
|
d. |
Motivation for career
success |
ANS:
A
DIF:
2
REF: 101
18. If a
massage practitioner receives an hourly wage, she is considered:
|
a. |
self-employed. |
|
b. |
an employee. |
|
c. |
unaccountable for business
success. |
|
d. |
responsible for tax
withholding. |
ANS:
B
DIF:
2
REF: 129
19. A
massage therapist has had ongoing difficulty in maintaining the advertising and
financial management of her business. Which of the following would be the best
option for her?
|
a. |
Increasing her massage
skills |
|
b. |
Becoming an employee |
|
c. |
Changing her résumé |
|
d. |
Targeting a different
market |
ANS:
B
DIF:
2
REF: 120
20. A
massage therapist is experiencing burnout due to increased demand for her
massage services. Which of the following is most likely to also contribute to
burnout?
|
a. |
Lack of motivation |
|
b. |
Business plan
implementation |
|
c. |
Increased start-up costs |
|
d. |
Marketing success |
ANS:
A
DIF:
2
REF: 93
21. A
massage practitioner is applying for a position at a day spa. Which of the following
should he provide to the employer?
|
a. |
Business plan |
|
b. |
Start-up costs |
|
c. |
Résumé |
|
d. |
An advertisement strategy |
ANS:
C
DIF:
2
REF: 97
22. A
massage practitioner considering advertising and other promotional options is
most likely:
|
a. |
developing a client
brochure. |
|
b. |
finding out about zoning. |
|
c. |
exploring marketing
strategies. |
|
d. |
goal setting. |
ANS:
C
DIF:
2
REF: 120
23. A
massage therapist has moved from the West Coast to the Midwest. Which of the
following may have to be re-evaluated in terms of clients’ demand for massage?
|
a. |
Record-keeping |
|
b. |
Self-concept |
|
c. |
Experience |
|
d. |
Fee structure |
ANS:
D
DIF: 2
REF: 109
24. Which
of the following strategies is important for sustaining a massage business
while having the potential for reduced advertising costs?
|
a. |
Increasing services offered |
|
b. |
Increasing client retention |
|
c. |
Subcontracting to other
therapists |
|
d. |
Increasing fees |
ANS:
B
DIF:
2
REF: 104
25. Which
of the following career paths would be most likely appropriate for insurance
reimbursement?
|
a. |
Working in a day spa |
|
b. |
Providing sports
maintenance |
|
c. |
Working in a pain clinic |
|
d. |
Providing general fitness |
ANS:
C
DIF:
2
REF: 112|113
26. Which
of the following is a legal requirement when setting up a massage business?
|
a. |
Retirement investments |
|
b. |
Licenses |
|
c. |
Business cards |
|
d. |
Competitive fees |
ANS:
B
DIF:
2
REF: 123
27. What
type of insurance protects the massage therapist if a client is injured during
a massage?
|
a. |
Sole proprietorship |
|
b. |
Policy statement |
|
c. |
Professional liability |
|
d. |
Disability |
ANS:
C
DIF:
2
REF: 125
28. The
advertising and other promotional activities required to sell a product or
service are part of:
|
a. |
human resources. |
|
b. |
operations. |
|
c. |
marketing. |
|
d. |
promotions. |
ANS:
C
DIF:
1
REF: 120
29. The
internal drive that provides the energy to do what is necessary to accomplish a
goal is called:
|
a. |
apathy. |
|
b. |
passion. |
|
c. |
zeal. |
|
d. |
motivation. |
ANS:
D
DIF:
1
REF: 93
30. A
feature of motivation is that it is:
|
a. |
offensive to clients and
must be limited. |
|
b. |
unnecessary until the
market has been defined. |
|
c. |
needed only by
self-employed massage therapists. |
|
d. |
an internal drive that
helps to accomplish goals. |
ANS:
D
DIF:
1
REF: 93
31. It is
important that the business portion of massage be:
|
a. |
organized and disciplined. |
|
b. |
handled only by experienced
professionals. |
|
c. |
performed without any
professional assistance. |
|
d. |
kept separate from
assistance from the small business association. |
ANS:
A
DIF: 1
REF: 100
32. An
important characteristic of a résumé is that it:
|
a. |
should list only work
experience that relates to massage. |
|
b. |
is a personal and
professional summary. |
|
c. |
is developed after the
business plan. |
|
d. |
should list only education
and not prior work experience. |
ANS:
B
DIF:
1
REF: 97
33. Start-up
costs are:
|
a. |
the costs of the first
month of operation. |
|
b. |
any of the initial costs of
beginning a business. |
|
c. |
inclusive of business cards
and brochures but not equipment. |
|
d. |
separate from refundable
rent deposits. |
ANS:
B
DIF:
1
REF: 117
34. An
important characteristic of marketing is that:
|
a. |
newspaper advertising is
inexpensive. |
|
b. |
it is unwise to give free
talks and demonstrations. |
|
c. |
a brochure is a costly
investment that provides little return for the investment. |
|
d. |
a happy client may be the
best advertisement. |
ANS: D
DIF:
1
REF: 120
35. A
characteristic of insurance reimbursement is that it:
|
a. |
requires minimal paperwork. |
|
b. |
is commonly received for
massage services. |
|
c. |
may be possible if the
massage therapist is an employee of a licensed medical professional who can
bill for massage. |
|
d. |
is automatically approved
if the massage therapist submits the proper code. |
ANS:
C
DIF:
1
REF: 113
36. Typical
business operations show that:
|
a. |
50% of gross income is
usually spent on overhead costs. |
|
b. |
most massage practitioners
are employees of other therapists. |
|
c. |
renting space is more
costly than buying a building. |
|
d. |
subcontractors can be told
when to work and what to wear. |
ANS:
A
DIF:
1
REF: 129
37. A
characteristic of being a massage employee is that it:
|
a. |
is less desirable than
being self-employed because of having to answer to an employer. |
|
b. |
can be a great career opportunity
without the responsibility of all business operations. |
|
c. |
requires less motivation
than self-employment. |
|
d. |
will likely result in less
income than self-employment. |
ANS:
B
DIF:
1
REF: 130
38. Taxes:
|
a. |
do not have to be paid by
independent contractors. |
|
b. |
usually work out to be
one-twentieth of business income. |
|
c. |
must be set aside annually. |
|
d. |
must be paid whether the
massage therapist is an employee or is self-employed. |
ANS: D
DIF:
1
REF: 124
39. Keeping
accurate business records includes that they:
|
a. |
should be saved for only 1
year. |
|
b. |
should be kept in a clear,
simple, and organized manner. |
|
c. |
do not need to be kept for
verbal agreements. |
|
d. |
are valid only if approved
by a certified public accountant. |
ANS:
B
DIF:
1
REF: 126
40. Because
the details of one’s appearance is crucial to the success of an interview,
which of the following could interfere with a successful outcome?
|
a. |
Gum, candy, or other
objects in the mouth |
|
b. |
Well-groomed hairstyle |
|
c. |
Fingernails are clean and
trimmed |
|
d. |
Minimal jewelry |
ANS:
A
DIF: 2
REF: 98
41. A
massage therapist is performing the following activities: obtain all necessary
licenses, choose a business location, and open business banking accounts. Which
of the following best describes what he or she is doing?
|
a. |
Developing career plans |
|
b. |
Identifying the
responsibilities of business ownership |
|
c. |
Designing a marketing
strategy |
|
d. |
Interviewing effectively |
ANS:
B
DIF:
2
REF: 123
42. Which
of the following methods would be best for a massage therapist to generate
interest in his business?
|
a. |
Talking about himself and
his hobbies with potential clients |
|
b. |
Sending out a postcard once
each year to people on a mailing list |
|
c. |
Giving presentations to
groups of people in various venues |
|
d. |
Emphasizing how all massage
treatments are pretty much the same |
ANS:
C
DIF:
2
REF: 121
43. For a
successful massage practice, what should be the goal of all business policies
and activities?
|
a. |
Satisfying customers’ needs |
|
b. |
Generating as much income
as possible |
|
c. |
Fulfilling the therapist’s
personal needs |
|
d. |
Creating a beautiful office
space |
ANS:
A
DIF: 2
REF: 106
44. Which
of the following is a question all small business owner-managers must ask
themselves to be successful?
|
a. |
Who and where are my
potential customers? |
|
b. |
Am I offering the services
my potential customers want? |
|
c. |
How does my business
compare with those of my competitors? |
|
d. |
All of the above |
ANS:
D
DIF:
2
REF: 120
45. Which
of the following would be the most effective way a service business such as a
massage therapy practice could attract people?
|
a. |
Mass marketing strategies |
|
b. |
Referrals from satisfied
clients |
|
c. |
A well-designed and
colorful website |
|
d. |
Professionally designed
brochures |
ANS:
B
DIF:
2
REF: 120
46. What is
the most important characteristic a massage therapist needs to have for
business success?
|
a. |
Have an enthusiastic
attitude, even on bad days. |
|
b. |
Use technology in an
efficient and effective manner. |
|
c. |
Design professional and
informative marketing materials. |
|
d. |
Attend many networking
functions on a monthly basis. |
ANS:
A
DIF:
2
REF: 128
47. Which
of the following is an example of internal marketing?
|
a. |
Presentation to a local
group |
|
b. |
Radio advertisement |
|
c. |
Comfortable reception area |
|
d. |
Business card |
ANS:
C
DIF:
2
REF: 121
48. What
is the maximum amount of time most people will typically travel to receive a
massage treatment?
|
a. |
15 minutes |
|
b. |
30 minutes |
|
c. |
45 minutes |
|
d. |
60 minutes |
ANS:
B
DIF:
2
REF: 122
49. What
is the best form of advertising a massage therapist can do for her business?
|
a. |
Be involved and visible in
her community. |
|
b. |
Mass mail postcards on a
regular basis. |
|
c. |
Save up enough money to
afford a television commercial. |
|
d. |
Wait to network with other
professionals until she has some experience. |
ANS:
A
DIF:
2
REF: 120
50. What
term describes something that is necessary for life?
|
a. |
Balance |
|
b. |
Need |
|
c. |
Want |
|
d. |
Scarcity |
ANS:
B
DIF:
1
REF: 95
51. Which
of the following allows someone to set aside resources for times when there is
little to be had?
|
a. |
Scarcity |
|
b. |
Abundance |
|
c. |
Needs |
|
d. |
Wants |
ANS:
B
DIF:
2
REF: 95
52. Poverty
level can be described as having how much money relative to what is needed to survive?
|
a. |
One-third less than barely
enough |
|
b. |
One-third more than barely
enough |
|
c. |
Exactly enough |
|
d. |
Double the amount of enough |
ANS:
A
DIF:
1
REF: 96
53. When
all of the deductions have been made from an employee’s check, what term
describes the amount left?
|
a. |
Gross wages |
|
b. |
Net pay |
|
c. |
FICA deductions |
|
d. |
Withholding |
ANS:
B
DIF:
2
REF: 101
54. When
does an employer deposit income tax, Social Security taxes, and Medicare taxes
withheld from employee paychecks?
|
a. |
When employer pays the
wages. |
|
b. |
When payroll period ends. |
|
c. |
When quarter ends. |
|
d. |
When employer deems it
necessary. |
ANS:
A
DIF: 2
REF: 129
55. Which
of the following characteristics is an employer most likely to find least
appealing in a massage therapist?
|
a. |
Honesty |
|
b. |
Preference to work alone |
|
c. |
Good organizational skills |
|
d. |
Creativity |
ANS: B
DIF:
2
REF: 128
56. Choosing
to believe that massage skills sometimes are unrelated to payment for
treatments is an example of a massage therapist determining his career
|
a. |
Priorities |
|
b. |
Philosophy |
|
c. |
Worth |
|
d. |
All of the above |
ANS:
D
DIF:
2
REF: 94|127
57. When
discussing salary with a prospective employer, which of the following should a
massage therapist keep in mind?
|
a. |
Payment is pretty much the
same across the country. |
|
b. |
It is better to say that
whatever the other therapists receive is acceptable. |
|
c. |
Asking about beginning
salary and opportunities for raises is appropriate. |
|
d. |
Getting a verbal commitment
for salary is the best option. |
ANS: C
DIF:
2
REF: 102
58. What
should a résumé include?
|
a. |
A detailed list of every
job held and the responsibilities the massage therapist had |
|
b. |
A brief, well-documented
account of the massage therapist’s qualifications |
|
c. |
Two to three paragraphs
about the massage therapist’s career philosophies |
|
d. |
Any conflicts with
coworkers the massage therapist had at previous jobs |
ANS:
B
DIF:
2
REF: 97
59. How
can a massage therapist prepare for a personal interview with a prospective
employer?
|
a. |
Take nothing with them to
the meeting. |
|
b. |
Find out as much personal
information about the interviewer as possible. |
|
c. |
Pay attention to personal
grooming and dress in casual clothes. |
|
d. |
Spend time learning more
about the office or clinic, its mission, and its vision. |
ANS:
D
DIF:
2
REF: 98
60. Which
of the following is unwise for massage therapists to do during an interview?
|
a. |
Look the interviewer in the
eye. |
|
b. |
Introduce themselves. |
|
c. |
Talk about salary and hours
immediately. |
|
d. |
Answer questions directly. |
ANS:
C
DIF:
2
REF: 98
61. Which
of the following is the massage therapist likely to be asked during an
interview?
|
a. |
“What do you consider your
greatest strengths?” |
|
b. |
“Are you married, and do
you have children?” |
|
c. |
“What is your religion?” |
|
d. |
All of the above |
ANS: A
DIF:
2
REF: 98
62. What
is an example of an appropriate question for a massage therapist to ask an
interviewer?
|
a. |
“What are your growth
projections for next year?” |
|
b. |
“How many disgruntled
employees have you had?” |
|
c. |
“Can I tell you how to
improve your business?” |
|
d. |
“How hard are you expecting
me to work?” |
ANS:
A
DIF:
1
REF: 99
63. Which
of the following questions should a massage therapist consider before asking
for a raise?
|
a. |
Have I performed my duties
well enough to deserve a raise? |
|
b. |
Why is everyone else but me
getting a raise? |
|
c. |
Why are my superior skills
going unrecognized with a raise? |
|
d. |
Whom should I complain to
about my lack of a raise? |
ANS:
A
DIF:
1
REF: 102
64. What
is the best way a massage therapist can handle terminating a job?
|
a. |
Let everyone else know the
reason for leaving before telling the employer. |
|
b. |
Keep the reason for leaving
from the employer. |
|
c. |
Give sufficient notice, at
least 2 weeks or longer. |
|
d. |
Take clients with them
without letting the employer know. |
ANS:
C
DIF:
2
REF: 103
65. Which
of the following attributes makes a massage therapist more likely to succeed as
a business owner?
|
a. |
Letting others solve
problems |
|
b. |
Needing someone else to set
a work schedule |
|
c. |
Being unclear about why
organization is necessary |
|
d. |
Being able to realistically
evaluate the risks involved |
ANS:
D
DIF:
2
REF: 115
66. What
is a business plan used for?
|
a. |
Letting others know about
strategies for the business |
|
b. |
Checking the progress and
performance of the business |
|
c. |
Obtaining financing from
banks and investors |
|
d. |
All of the above |
ANS:
D
DIF:
2
REF: 115
67. Which
of the following is a guideline for preparing a useful business plan?
|
a. |
Show drafts to others for feedback. |
|
b. |
Write the executive summary
first. |
|
c. |
Rely heavily on samples for
templates. |
|
d. |
Complete it as quickly as
possible. |
ANS:
A
DIF:
2
REF: 115
68. What
are the initial expenses required to begin a business called?
|
a. |
Cash reserves |
|
b. |
Account balances |
|
c. |
Start-up costs |
|
d. |
Capital expenses |
ANS:
C
DIF:
1
REF: 117
69. Which
of the following is the least expensive way for self-employed massage
therapists to start a business?
|
a. |
Renting a three-room office
and hiring staff to run it |
|
b. |
Providing on-site
treatments and having the business office at home |
|
c. |
Renting a room in an
established company |
|
d. |
Building a treatment center
and offering many different modalities |
ANS:
B
DIF:
2
REF: 117
70. Registering
the name of the business, obtaining all necessary licenses, and determining the
legal structure of the business are all part of which of the following?
|
a. |
Being a self-employed
therapist in another company |
|
b. |
Becoming an employee in a
large establishment |
|
c. |
Setting up a sole
proprietorship |
|
d. |
Designing a government
office |
ANS: C
DIF:
2
REF: 123
71. What
is the primary tool for educating the public and potential clients about the
services the massage therapist offers?
|
a. |
Brochure |
|
b. |
Business card |
|
c. |
Press release |
|
d. |
Advertisement |
ANS:
A
DIF:
1
REF: 120
72. Which
of the following shows that a person has achieved the skills to practice
massage therapy?
|
a. |
Business license |
|
b. |
Building permit |
|
c. |
Zoning code |
|
d. |
Professional license |
ANS:
D
DIF:
1
REF: 123
73. Which
of the following is a consideration for setting up a home-based business?
|
a. |
There is usually little
effect on the home environment. |
|
b. |
Home space and office space
are easily separated. |
|
c. |
Stress can be placed on
family members in the home. |
|
d. |
Family will immediately
understand business needs are in the home. |
ANS:
C
DIF:
2
REF: 124
74. How
much of the gross income of a business is usually needed to cover taxes?
|
a. |
One-eighth |
|
b. |
One-fourth |
|
c. |
One-third |
|
d. |
One half |
ANS:
C
DIF:
1
REF: 124
75. Liability
insurance would be needed by massage therapists if which of the following
happens?
|
a. |
The massage harmed a
client. |
|
b. |
Someone hurts himself near
the office. |
|
c. |
Equipment and supplies get
stolen. |
|
d. |
Property is damaged by fire
or flood. |
ANS:
A
DIF: 2
REF: 125
NARRBEGIN: CTQ
CRITICAL THINKING QUESTIONS
NARREND
76. After
a series of interviews, Carla is frustrated because she has not yet found a job
as a massage therapist. Carla is 22 years old and has prior experience as a
food-service worker and as a nanny. She wants a beginning salary of $35,000 and
intends to limit her massage sessions to 20 per week. She considers herself a
leader and eventually would like to become a manager of a massage department in
a health care facility. Which of the following is the most logical reason she
has not yet found a job?
|
a. |
She does not have a clear
career philosophy. |
|
b. |
Her salary goals for an
entry level position are unrealistic. |
|
c. |
She lacks assertiveness. |
|
d. |
She does not have the necessary
skills. |
ANS: B
A salary of $35,000 per year is likely an unrealistic
expectation for an entry level position. This income is more likely for an
experienced massage therapist.
DIF:
3
REF: 96
77. As
Charles puts together employment data, he reviews his letter of application and
résumé. He contacted the local SCORE group for help with the résumé, and he
feels confident that it is well done. His letter of application covers all the
necessary information, is specifically targeted to each employer, is two pages
long, and includes a picture. Are there any areas of concern?
|
a. |
The letter is too long. |
|
b. |
The letter is copied. |
|
c. |
The letter is on quality
bond paper. |
|
d. |
The letter is in business
letter format. |
ANS: A
The letter should be only one page.
DIF:
3
REF: 98
78. Aya
is ready for her first interview. She has practiced interviewing with her
father, who is a business manager. Her mother approves of her neat,
conservative appearance. She has her massage equipment and a uniform with her
in the car in case she is asked to do a massage as part of the interview. Aya
is both excited and nervous. Her mouth is dry, and she does not want to have
bad breath. She pops a piece of gum in her mouth just before the interview. She
answered all the questions without problems. What did Aya do that is not
recommended?
|
a. |
Wear jewelry |
|
b. |
Chew gum |
|
c. |
Was vague |
|
d. |
Was too aggressive |
ANS: B
Chewing gum is unprofessional and unsanitary.
DIF:
3
REF: 98
79. Nanda
has decided to open his own massage therapy business coupled with a yoga
studio. He also wants teach meditation. He has two other massage therapists who
are willing to rent space as independent contractors. He has found a building
that can be purchased for a reasonable amount, but he will need a loan. What
does Nanda need to develop?
|
a. |
Decision-making grid |
|
b. |
résumé |
|
c. |
Business plan |
|
d. |
Health insurance |
ANS: C
A business plan is a written document that describes the future
path of a business. A good business plan explains the business concept,
summarizes the objectives of the business, identifies the resources (money and
people) that will be needed by the business, describes how those resources will
be obtained, and explains why the business will succeed.
DIF:
3
REF: 115
80. Nanda
has decided to open his own massage therapy business coupled with a yoga
studio. He also wants teach meditation. He has two other massage therapists who
are willing to rent space as independent contractors. After a 3-month remodel
of a building he purchased, he is ready to have a grand opening. Which of the
following is essential for a great response?
|
a. |
Website |
|
b. |
Bank accounts |
|
c. |
Planning |
|
d. |
Financial plan |
ANS: C
A well thought out and successfully executed grand opening can
greatly assist with your ultimate goal: matching your business’s products and
services to the people in your community who would most need and benefit from
them.
DIF:
3
REF: 115
81. Because
marketing efforts focus on communicating the importance of meeting clients’
needs, which of following approaches can identify people who could benefit from
services offered by the massage therapist?
|
a. |
Market research |
|
b. |
Market strategy |
|
c. |
Target marketing |
|
d. |
Market mix |
ANS: C
Target marketing is used to select specific markets to serve.
DIF:
3
REF: 120
82. Dr.
Jones is a dentist who has recently completed advanced certification in
cosmetic dentistry. Because this aspect of dental practice is not covered by
health insurance, marketing is essential. His strategy is to split his business
into two major segments. One will be general dentistry covered by health
insurance, and the other is elective dentistry combined with a medical spa.
Massage will be an important part of the spa services. One of the marketing
strategies is to have chair massage in the shared reception area. This is a
form of what type of marketing?
|
a. |
External marketing |
|
b. |
Internal marketing |
|
c. |
Community marketing |
|
d. |
Joint marketing |
ANS: B
Internal marketing is what one does within the business to
retain clients. Internal marketing provides first impressions. Internal
marketing can retain clients after they have been attracted to the practice.
Successful internal marketing meets the needs of the client.
DIF:
3
REF: 121
83. What
is the most important activity a massage therapist can complete to support the
individual who is responsible for billing health insurance?
|
a. |
Fill out claim forms. |
|
b. |
Maintain accurate
documentation. |
|
c. |
Provide readmission
testing. |
|
d. |
Calling for premium
confirmation. |
ANS: B
The trained insurance biller can accurately complete the
required procedures if he or she has the proper documentation.
DIF:
3
REF: 113
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